FreshCap (“we”, “us”, “our”) is committed to protecting your personal information and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website, www.freshcap.co.za (“the Site”), or interact with us in any way.

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By using our Site, you agree to the practices described in this policy.

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1. What Personal Information We Collect

We may collect the following types of information:

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1.1 Information you provide directly

When you contact us through forms, email, or other channels, we may collect:

• Your name
• Email address
• Phone number
• Company details
• Any message or information you choose to share

1.2 Information collected automatically

When you visit our website, we may automatically collect:

• IP address
• Browser type
• Device information
• Pages visited and time spent on the Site
• Cookies and similar tracking data
  (See our Cookie Policy for more on this.)

1.3 Third-party data

If you interact with embedded content, analytics tools, or social media features (e.g., Instagram feeds), those platforms may collect additional data according to their own privacy practices.

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2. How We Use Your Information

We use your personal information for the following purposes:

• To respond to enquiries and provide customer support
• To process orders, bookings, or business requests
• To improve our Site, products, and user experience
• To send updates, newsletters, or relevant communication (only when you opt in)
• To maintain website security and performance
• To comply with South African legal obligations

We do not sell your personal information to third parties.

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3. Legal Basis for Processing (POPIA)

Under the Protection of Personal Information Act (POPIA), we process your data based on:

• Your consent (e.g., analytics cookies, newsletter subscriptions)
• Legitimate business interests (e.g., improving our services)
• Legal or contractual obligations (e.g., invoicing, compliance requirements)

You may withdraw your consent at any time.

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4. How We Store & Protect Your Information

We take data security seriously. Your information is stored securely using reasonable technical and organisational measures to prevent:

• Unauthorised access
• Loss or damage
• Misuse or disclosure

Where third-party services are used (such as email platforms, analytics tools, or hosting providers), we ensure they follow appropriate security standards.

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5. Sharing Your Information

We may share your information only when necessary:

• Service providers who assist with hosting, analytics, email delivery, marketing tools, or operational support
• Legal or regulatory authorities when required to comply with South African law
• Business partners when collaboration is essential to fulfil your enquiry or order

All parties are required to handle your data confidentially and securely.

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6. How Long We Keep Your Information

Personal information is retained only for as long as necessary:

• To fulfil the purpose for which it was collected
• To comply with legal, tax, or reporting requirements
• To maintain accurate business records

Once no longer needed, information is safely deleted or anonymised.

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7. Your Rights Under POPIA

You have the right to:

• Request access to the personal information we hold about you
• Ask for corrections or updates to inaccurate data
• Withdraw consent (e.g., unsubscribe or manage cookie preferences)
• Request deletion of your personal information where legally permissible
• Object to certain types of processing
• Lodge a complaint with the Information Regulator of South Africa

To exercise these rights, contact us using the details provided on the Site.

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8. Third-Party Links & Services

Our website may link to external services (e.g., social media, partner websites).
We are not responsible for the privacy practices of those third parties.
We encourage you to review their privacy policies before interacting.

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9. Children's Privacy

Our website and services are not directed at children under the age of 18.
We do not knowingly collect personal information from minors.

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10. Updates to This Privacy Policy

We may update this Privacy Policy occasionally. Any changes will be posted on this page with an updated “Last updated” date. Your continued use of the Site indicates acceptance of any changes.

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11. Contact Us

If you have questions about this Privacy Policy or how we handle personal information, please contact us via the details found on our Contact page.