About freshcap
Rooted in the Cape Floral Kingdom, FreshCap delivers the world’s finest Proteas and fynbos.
Fynbos-focused export business
At FreshCap, we grow, harvest and export some of the most beautiful flowers in the world – especially those native to South Africa’s Cape Floral Kingdom. From our farms in the Western Cape, South Africa, and with support from our office in the Netherlands, we focus on indigenous flowers like Proteas, Pincushions, Leucadendrons and Cape Greens – all known for their striking shapes, vibrant colours and long vase life.
FreshCap was founded in 2008, when two international flower experts, Freddie Kirsten and Noud Visschers, combined their expertise to create a fynbos-focused export business grounded in quality, trust, and long-term partnerships.
With decades of experience in flower production, management, logistics, and sales, they built a strong foundation for what would become a trusted name in the global floral market.Since then, FreshCap has grown into a global name. Today, we export to over 39 countries and are known for our premium quality flowers and strong focus on Cape Flora.
Every flower we grow is guided by nature and picked by hand. We work closely with our teams, our farmers and the land itself – making sure every stem is cared for from start to finish.
Cape floral kingdom
The Cape Floral Kingdom is one of the world’s richest plant regions – and the only floral kingdom found entirely in one country. It’s home to over 9,000 plant species, and most of them grow nowhere else on Earth.
At the heart of this kingdom is fynbos – a unique type of vegetation made up of hardy, water-wise plants like Proteas, Pincushions, Leucadendrons and many fine-textured shrubs.
Fynbos grows naturally in the mountains and coastal areas of the Western Cape, thriving in well-drained soil, fresh mountain air and a Mediterranean climate. That’s why our farms in and around Paarl are such a perfect home for it. With warm, dry summers and cool, wet winters, the climate mirrors the natural growing conditions of wild fynbos. Our fields lie on the slopes of the mountains, where they enjoy just the right mix of sun, wind and rain.
Fynbos doesn’t need rich soil or extra water. It’s a plant family adapted to survive in tough conditions. This makes it naturally sustainable and ideal for growing with low impact on the environment.
We work with nature, not against it. By following the seasons and respecting the land, we’re able to grow healthy, vibrant flowers that last long in the vase – and leave a light footprint behind.
Full-circle cultivation
At FreshCap, we take care of every step in the flower’s journey - from the very beginning, right through to when it reaches our clients around the world.
Because we’re involved in the full cycle, we can offer our customers a service that’s not only reliable and efficient, but also deeply rooted in knowledge and experience.
Nursery
We breed and grow strong plants in our own nursery, using specific genetics suited to our climate.
Planting & growing
Our growers plant and care for each flower with expert attention and respect for nature.
Harvesting & packaging
Every stem is picked by hand and carefully packed at our facilities to meet export and buyer expectations.
Marketing & sales
We build strong relationships with customers and offer expert support based on market needs.
Logistics
Our team ensures fast, reliable delivery across the world - with full traceability from farm to client.
Sustainability
At FreshCap, sustainability means caring for both people and the planet. Our flowers grow where they belong - in their natural habitat - which means they thrive with less water and minimal intervention. By farming responsibly, we not only protect the unique Cape landscape, but also create meaningful work for local families. From hands-on training to long-term job opportunities, we believe in uplifting our people while growing flowers the right way.